Wellbeing for Life pledge to get County Durham ‘Sugar Smart’

1 November 2017

Organisations, businesses and individuals across the county are being asked to join the SUGAR SMART Durham campaign by taking actions to help make it easier for people to reduce their sugar consumption.

Consuming too much sugar and too many foods and drinks high in sugar can lead to weight gain, which in turn increases the risk of heart disease, type 2 diabetes, stroke and some cancers. It is also linked to tooth decay.

We are working with Food Durham at Durham Community Action who is co-ordinating the SUGAR SMART campaign across the county.

Wellbeing for Life has pledged to take action by having SUGAR SMART Champions across the county to support and develop the campaign.

Dr Liz Charles, Project Manager for Food Durham at Durham Community Action said: “Changing our food habits is never easy but every small action from our partners will help us all achieve diets that will do us less harm and make us more aware of the hidden sugar in everyday foods.”

Councillor Lucy Hovvels, Cabinet member for adult and health services, said: “We know that there is no single solution to tackle obesity and the SUGAR SMART Durham campaign is a great opportunity for us to work together to help our communities reduce their sugar intake.

“I would encourage everyone to pledge their contribution to the initiative and help raise awareness around the risks of consuming too much sugar.”

The initiative, which is led by the Jamie Oliver Food Foundation and Sustain, aims to make it easier for people to make healthier choices by making sugary produce less available or less well promoted.

Any groups or individuals who want to find out more the campaign, which runs until summer 2018, should visit www.sugarsmartuk.org